Ishki.com is a complaint brokerage which collects and organizes complaints from local citizens about the public and private sector.
Posted by admin on Dec 29, 2009
In Jordan, like in most societies, conversations among friends and family frequently turn into complaint circles with long lists of frustrations directed at the local and national governments, unresponsive banks, damaged roads, and corrupt officials. In September 2008 four Jordanian technologists developed Ishki.com to serve as a complaint brokerage which collects and organizes complaints from local citizens about the public and private sector. Their goal was to eventually expand the mission of the project so that the complaints would lead to conversations, solutions, and finally to better policies and responsiveness by companies and government officials. The project was active for about a year, but co-founder Waheed Al-Barghouthi says that they had a difficult time attracting new users and no complaints have been submitted to the site since the third quarter of 2009. Al-Barghouthi blames the site's inactivity on the fact that they did not invest time or energy in spreading awareness about the project. He also wonders if some potential users might feel hesitant attaching their names to public complaints about powerful institutions and individuals.
This three-minute video features excerpts of a conversation with Ishki.com co-founder Waheed Al-Barghouthi which took place on December 16, 2009 in Beirut, Lebanon. You can help us translate the subtitles to this video using dotSUB.
People not complaining anymore. That was really the biggest obstacle. I don't find anyone complaining on the website anymore.
There are still so many complaints. I don't know why people are not complaining. Maybe because it is not really a popular website. Maybe because we didn't do any ad campaigns. We just have it up there. People know about it through the users and our friends and some Facebook pages and that's it. We didn't do any campaigns.
The complaints [in Jordan] were not really reaching anywhere. There were only some radio stations that have some complaint programs and that's it. So there were no media about complaints. Nothing on TV or in newspapers. So we created it so that people can express themselves on this website, and make their complaints public. And anyone can access it.
Ishki.com was founded on September 13, 2008. It's not really active now. It is online, but it's not really active.
It wasn't our mission to turn it into offline change, but we were working toward that. We were aiming to deliver it to offline change, but we didn't do that.
It was only during the first two months, during the development time, that it took us each two to four hours per day, and that was it. Only the development consumed our time. Nothing else than website development. We didn't really do any business development or marketing during that time.
I guess it would be moderating comments. (Dealing with spams and comment trolls.)
Actually, for me I prefer to do offline advertising like brochures. And I prefer events and physical interaction in order to talk about these types of websites. Especially since people have a fear to talking about complaints on a public website because they are worried about their IP address being tracked. But this isn't really an issue for Jordanians because they have their own rights to talk about anything on the internet. So I'd prefer workshops and conferences to talk about Ishki. It would be much better for us to have offline events.
Web developer, graphic designer, business developer and that's it.
7iber.com and omel7alah.com. If I think of others I'll give them to you later on
Maybe to organize a workshop to better define our mission and how to achieve it. Also, compensating a contributor to follow up on the posts, comment on some posts, and interact with the government.