Quick Look is a complaint brokerage which collects and organizes complaints from local citizens about the public and private sector.

Beginning Date: 
September 2, 2008
Ending Date: 
July 31, 2009
Annual Budget 2007: 
Project Scale: 
Types of Tools: 
Specific Tools: 


In Jordan, like in most societies, conversations among friends and family frequently turn into complaint circles with long lists of frustrations directed at the local and national governments, unresponsive banks, damaged roads, and corrupt officials. In September 2008 four Jordanian technologists developed to serve as a complaint brokerage which collects and organizes complaints from local citizens about the public and private sector. Their goal was to eventually expand the mission of the project so that the complaints would lead to conversations, solutions, and finally to better policies and responsiveness by companies and government officials. The project was active for about a year, but co-founder Waheed Al-Barghouthi says that they had a difficult time attracting new users and no complaints have been submitted to the site since the third quarter of 2009. Al-Barghouthi blames the site's inactivity on the fact that they did not invest time or energy in spreading awareness about the project. He also wonders if some potential users might feel hesitant attaching their names to public complaints about powerful institutions and individuals.


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This three-minute video features excerpts of a conversation with co-founder Waheed Al-Barghouthi which took place on December 16, 2009 in Beirut, Lebanon. You can help us translate the subtitles to this video using dotSUB.


What are the biggest obstacles to your success?: 

People not complaining anymore. That was really the biggest obstacle. I don't find anyone complaining on the website anymore.

How do you plan on overcoming those obstacles?: 

There are still so many complaints. I don't know why people are not complaining. Maybe because it is not really a popular website. Maybe because we didn't do any ad campaigns. We just have it up there. People know about it through the users and our friends and some Facebook pages and that's it. We didn't do any campaigns.

What problem is your project aiming to overcome?: 

The complaints [in Jordan] were not really reaching anywhere. There were only some radio stations that have some complaint programs and that's it. So there were no media about complaints. Nothing on TV or in newspapers. So we created it so that people can express themselves on this website, and make their complaints public. And anyone can access it.

Why did you personally become involved in this project?: was founded on September 13, 2008. It's not really active now. It is online, but it's not really active.

Are you providing unofficial channels of information that should be provided by the government?: 


How does the information published on your website turn into offline change?: 

It wasn't our mission to turn it into offline change, but we were working toward that. We were aiming to deliver it to offline change, but we didn't do that.

How many people work on your project?: 
How many hours does the whole team spend on the project?: 

It was only during the first two months, during the development time, that it took us each two to four hours per day, and that was it. Only the development consumed our time. Nothing else than website development. We didn't really do any business development or marketing during that time.

What are the most time consuming tasks?: 

I guess it would be moderating comments. (Dealing with spams and comment trolls.)

What has been the most effective method of spreading awareness about your project?: 

Actually, for me I prefer to do offline advertising like brochures. And I prefer events and physical interaction in order to talk about these types of websites. Especially since people have a fear to talking about complaints on a public website because they are worried about their IP address being tracked. But this isn't really an issue for Jordanians because they have their own rights to talk about anything on the internet. So I'd prefer workshops and conferences to talk about Ishki. It would be much better for us to have offline events.

What skills and expertise would be of assistance to your project?: 

Web developer, graphic designer, business developer and that's it.

How do you plan on financially sustaining your project? : 

No plans.

What other organizations are you working with?: 


Has there been any communication between your project and government officials?: 


Are there any legal obstacles to your work? Any laws that should be changed?: 


What other projects in your region should we know about?: and If I think of others I'll give them to you later on

If someone gave you $10,000 how would you use the money?: 

Maybe to organize a workshop to better define our mission and how to achieve it. Also, compensating a contributor to follow up on the posts, comment on some posts, and interact with the government.


were any of the complaints picked up by the media?

I heard that some of the complaints posted on ishki were later used for stories on local TV or radio. Is that true?


why is suspended ?!!

Hi there, Ishki is down for

Hi there,

Ishki is down for maintenance and development. It has been modified based on a new business plan that would make it more effective. Not just a comic website, or an online community, but more like a place where complaints are passed to the right direction and get taken care of.

We're going to re-launch it on 15 March 2010, with a more stable platform, and more features that serve our vision.

We're planning to let ishki complaints get published among media and radio stations to help voices get heard.


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